Rules – Don’t Threaten If You Don’t Mean It!

Human behaviour is motivated by a system of activators and consequences. Consequences usually fit “Legal, Moral and Financial” categories. Consequences that are threatened but never actually happen don’t motivate very well. When is that last time you exceeded the posted speed limit? Did you get a ticket? How often have you got a ticket when you were speeding? We’ve accomplished creating habitual speeders on our roads by having rules that are so rarely enforced it has the opposite effect of making people think “it will never happen to me”.

Touch a hot stove…you won’t soon do it again because you now believe you won’t like the consequences. We need auto debit machines built into our car dashboards…break the posted speed limit and $75.00 comes out of your account…we’ll soon stop speeding!

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