Melinda French Gates: What nonprofits can learn from Coca-Cola

Words of GREAT wisdom about Negative Avoidance – Needing VS Wanting. If this can change Nations it should be able to change a safety culture. There may be some clues in what’s being done by Polo Fatigue!

What can Governments and NGOs learn? Perhaps EVERY corporation can learn. Perhaps EVERY Safety Professional can learn about how leading activities can be implemented to get amazing outcomes.

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